We're looking for a real thinker, someone who understands the digital space, and can merge this with all their other knowledge about how businesses work, how brands are created and an empathetic, fundamental grasp of consumers.
You may have a background as an above-the-line planner, digital strategist, media planner or as a researcher. Ideally you will have the ability to work in all these areas, doing some of it yourself and commissioning and working with experts as appropriate.
Ideally you will have worked in a digital agency or been the digital specialist in an integrated agency for at least 4 years, and have a broad understanding across a range of different client categories.
You’ll have been involved in running campaigns across both paid and earned media, going deep into research on a mission to find that gem of an insight from which all other work flows.
Overall, you'll have a strong passion for digital, and it's ability to be the core of a communications business that can take on the world.
(…and ideally you wanted to be a pirate when you were younger...)
Scope of role
- Provide APAC research and report support on a project for a leading Global Alcohol brand. There are 3 components to the role:
- Research into major APAC markets looking at trends, social media forums, competitors and FMCG best practice
- Collate presentations showing world class examples of effective Social Media driven campaigns, identifying the strategic hook, creative brilliance, and flawless execution that brought it to life
- Collation of APAC marketing data into reports that will help guide marketing decisions for the region
- You will also be asked to work closely with the Account Management teams to develop insight led strategies for campaigns across a range of Tier 1 clients.
Personal characteristics required:
- Excellent communication skills – written and oral
- Strong research background and skills
- Hands on problem-solving abilities – “can do” approach
- Passion for both ideas and data
- Imaginative and creative thinker
- Attention to detail and ability with numbers
Key Skills Required
Broad knowledge of research technologies and methodologies - must know TGI and have an understanding of Neilson, Comscore etc
Comfortable with quantitative and qualitative research
Ability to independently source supporting data and research
Comfortable with speaking to clients at the highest levels in organisations
An awareness of how digital fits within the communications landscape, hands-on digital experience is preferred but not essential.
Excel at writing and delivering presentations
Ability to work across a broad range of client categories and a swathe of very different consumer groups
Experience required – 2-4 years planning experience in an agency or marketing services environment – whether creative, media or full service
If this sounds like you, please email your resume to brooke.mather@profero.com.au
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