Simple actions can make a huge difference to our environment - like cleaning up your local area. For 20 years hundreds of thousands of Australians have got together every year to protect the health of our environment.
Create a space for the local community of Sims fans to come together and celebrate the launch. Due to minimal media budget, It needed to be exciting and interesting enough so that fans would create conversations around the launch and promote the game on their own accord.
Design, build and execute a creative concept developed by SOAP into a fully functional Over The Page execution that celebrates "50 years of No More Tears", the 50th anniversary of Johnson & Johnson’s iconic baby shampoo brand.
