TALK TO FRANK - COCAINE
The Home Office, DoH, DCSF and COI challenged Profero to create an informative, impartial and genuinely interactive digital experience where teenagers could seek advice on drugs and drug use and that offered an unflinching and realistic examination into the dark side of cocaine. Working closely with above-the-line agency Mother, we used Pablo the drug mule dog as a guide to an in-depth, highly informative space, encouraging the audience to uncover the shocking representations of the consequences of cocaine use. Respective areas focus on addiction, the heart, impurities, nose, personality and law, as well as the effects on drug mules like Pablo.
Interactive features including an overworked heart rupturing from cocaine exposure and frame-by-frame shots of a nosebleed typify the realistic video and photographic content that provides users with gritty and factually rich experiential messages, in a unique embodiment of the campaign message.