Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
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Last week was a big one for Twitter, with the launch of two new and potentially game-changing developments: an integrated music offering, and the introduction of keyword ad targeting.
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Profero are delighted to announce the appointment of Julia Fontaine as Business Development Director, replacing Emma Storer.
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Facebook, Google and Apple are preoccupied with one key ambition – to become the dominant interface between people and the Internet. It's the same thing the ISPs warred over before people started setting their home-screen to Google. Now, with the mobile interface destined to become the key access point to the Internet,Facebook Home is the latest salvo in the battle to realize that ambition.
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Profero, the world's largest independent digital agency, has been awarded two Golden Mouse awards in China's prestigious network marketing awards.
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We are very proud to announce the promotion of Ross Jenkins to Global MD of Performance Media.
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We are very proud to announce the promotion of Ross Jenkins to Global MD of Performance Media.
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New York, NY – March 27, 2013. Profero, the world's largest independent digital agency, today announced the strategic relocation of co-founder and global CEO Wayne Arnold from New York to Singapore...
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Profero Sydney has been appointed by global business Danone to manage the Australian digital marketing for its baby nutrition brands, Aptamil and Karicare.
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Flurry of new hires signal growth and expansion at digital agency's NY office
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Profero has expanded the critical channel of search marketing by incorporating a local SEO as well as Hispanic Pay Per Click and SEO
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The Internationalist honored Wayne Arnold, Co-Founder & Global CEO of Profero with the 2012 Agency Innovator award during the Summit held in New York earlier this week.
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New York, NY, November 23, 2011 - Profero New York has hired Damian Claassens as Head of Creative for its rapidly growing New York City office. Aaron Reitkopf, CEO of the Americas, Profero, made the announcement today.
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Profero has poached Tribal DDB's Matt Fenn to become its head of design.
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Profero Performance, the media division of Profero, has appointed Mona Walsh, formerly a senior social media strategist at Momentum Worldwide, as its first head of social strategy.
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Peter Moody, managing director of Profero Tokyo, highlights the ways foreign companies are behind the times in Japan.
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Leading global independent communications agency Profero today launched the first stage of its creative partnership with Australian specialist hospitality group Urban Purveyor.
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Profero, the world's leading independent digital agency announced today a strategic investment in New York-based, Latino-focused advertising and content agency the vox collective.
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Sea salt brand Maldon Salt is running its first digital campaign, targeting food enthusiasts and bloggers as it celebrates its 130th anniversary.
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Western Union has consolidated global search marketing at its digital agency Profero after a competitive pitch, Ad Age has learned. AKQA previously handled search for the money-transferring service.
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Good manners should take precedence over automated procurement when it comes to the pitch process, Dale Gall writes.
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Getting your mobile application into Apple's Top 10 is like getting into the National Football League playoffs -- it's where 90% of the money is. Make It a Standout, and Use All of Your Promotional Tools Very Well
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If brand managers controlled the universe, big companies would glide through the culture wars with safe and steady neutrality, never taking sides.
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Digital agency Profero is gearing up for expansion in Australia. Global CEO Wayne Arnold has said he wants the Australian business to build scale to serve the region.
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During a summer of unsettled weather, the UK marketing and digital sector is currently experiencing a wind of change. A number of high level acquisitions have taken place in recent weeks, spanning a number of sectors, not least digital.
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Wayne Arnold, Co-founder and Global CEO of the London based worldwide digital agency discusses what it means for a brand to truly be 'global.'
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With many thousands set to descend on London, and Transport for London widely publicising the disruption that will be caused, The Drum speaks to London-based marketing and communications agencies to discover their plans for operating during the London 2012 Olympic and Paralympic Games.
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This is my first year back at Cannes after three years. It is Cannes, France, at the International Festival of Creativity : big boats, big logos, big parties.
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As Cannes Lions 59th advertising festival gets underway in France, alternative advertising festival CANNT in London is also kicking off this week for the majority of pining adland unable to party in their Choos along the Cote d'Azur.
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