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FRANK SHOWCASE FRANK offers friendly and confidential drug advice. Profero have created a new campaign called ‘mess with your mind’ which targets 11 to 18 year olds. As Profero develops FRANK’s brand online, the look and feel for this campaign has moved forward from the previous illustrative design. To engage with our target audience the ads use video, audio and real life characters set in real locations. The resulting ads touch on a sense of realism, making the ads feel more authentic. The commissioned video shoot involved trampolines, glitter balls, some brilliant acting from the kids who took part as well as some great sets. Oh and lots of prosthetic brains! This was brought to life with special fx (e.g. smoke, sparks) in post production and then developed in flash with interaction being key to the ads success. The ads will be featured on a selection of teen sites such as Freeloader, Faceparty, Weebls and Bebo. It will also be featured on YouTube and appearing on a digital outdoor screen in Liverpool. It’s a richer FRANK experience than ever before. |
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