TALK TO FRANK -
CANNABIS & CLASS A'S
FRANK is the honest and confidential port of call for young people wanting to know more about drugs. This year the Home Office along side the Dept of Health, Dept for Children, Schools and Families and the Central Office of Information needed to launch a new campaign for FRANK raising its profile further and educating young people to the dangers of drug-taking.
Profero’s job was to present five key messages to this notoriously demanding target audience: the mental effects of smoking cannabis, the anti-social aspects of smoking cannabis, the risk of taking pills, peer pressure and positioning FRANK as the expert for drug advice.
Showcasing a mix of short films, interactive games and advertising, viral material, and video content, Profero has created 10 rich and widely varying executions which encourage kids to think about what drugs can do to them as well as highlighting the risks.
It’s a deeply engaging new tranche of FRANK work.