TALK TO FRANK - COCAINE
Preventing young people from taking Class A drugs and changing attitudes and behaviour towards Cocaine was the primary objective to the campaign. Targeting contemplators and dabblers of Class A drugs, the campaign is mainly talking to 15 to 18 years olds.
This burst of creative is an extension of the current mess with your mind campaign. To avoid creative wear out we introduced new executions into the mix which focus specifically on cocaine rather than cannabis. In the endless line execution the creative dramatises how cocaine can take over your life and the dealer’s execution exemplifies how you never really know what you’re getting, so why take the risk?