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| CLIENT |
Western Union |
| SERVICE |
Customer Acquisition |
| TERRITORY |
hk |
| OFFICE |
Hong Kong |
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| The Challenge |
With 9 different sites covering 8 different languages, including the added complication of similar languages across different sites, the potential for wasted spending by duplicating keywords was apparent.
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| The Solution |
A single PPC entry page was created, which provided users with the choice of selecting their required country and language. In this way, keywords were solely selected on language.
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| Results |
Across nearly every country, the PPC entry page is now the main driver of traffic, featuring highly in the top 10 referring URLs.
Click here for details.
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