Data & Analytics
Using data and analytics to produce real insights that enhance strategy.
With accountability and optimisation at the core of our offering, Data & Analytics influences practically every decision we take. It complements strategic planning by providing actionable insight from complex data sets and enhances every aspect of digital strategy.
The abundance of new types of consumer generated data is creating several key debates, especially around media effectiveness, the social graph, data privacy and multi-channel sales attribution. We stay involved in these debates so that we're constantly up to date and pushing the boundaries of our client's digital frontiers.
Our range of Data and Analytics services includes:
- Web Analytics
- Media Analytics
- Social Analytics
- Brand Measurement Studies
- Econometric Modelling