Contemporary and compelling, Experience The Star provides new energy to the way Mercedes-Benz is perceived by New Asians. Personal and emotionally engaging, it allows visitors to rediscover a brand they thought they already knew.
Introducing the reincarnation of a classic UK TV hit to an Asian audience who know nothing of its history, this site clearly delivers plenty of background info -- while retaining the excitement and visual energy of the show.
This interactive site complements the CNN Future Summit: Of Man or Machine campaign, by engaging the audience in sharing their hopes or fears for the future, as well building their own robot to accompany their personal message for the future.
What would you do with just one more day on holiday? Starwood knows how much that extra day might mean to you – so they’re giving you one for free. These cleverly targeted ads lead to relevant landing pages for a hotel sale campaign that goes beyond adwords.
The S-Class site was designed to function as the mass-media element of an integrated campaign launching the flagship vehicle of MB. People are able to explore the heritage of the S-Class models since their inception.
