HBOS/Sun Expats
The HBOS/Sun Expats channel is a true digital first: a channel hosted exclusively by a national newspaper’s online property that is created, driven and sponsored solely by a global brand. With its own dedicated journalist creating relevant content specifically for the target, Expat audience the site takes online branded content to an entirely new level.
Housed in the News section of The Sun, the site is not only an engaging and innovative link for Expats to engage with their former and current lives. It is a monetiseable revenue stream for Halifax, delivering direct sales and improved brand perception as well as an opportunity to sell their own adspace to other Expat advertisers.