 |
| CLIENT |
HBOS |
| CAMPAIGN |
Expats |
| SERVICE |
Relationship Management/Online Advertising |
| TERRITORY |
uk |
| OFFICE |
London |
|
|
|
| The Challenge |
Negotiate and broker an exclusive brand sponsorship between HBOS and the UK's most popular newspaper brand
|
| The Solution |
The HBOS/Sun Expats channel is a true digital first: a channel hosted exclusively by a national newspaper’s online property that is created, driven and sponsored solely by a global brand. With its own dedicated journalist creating relevant content specifically for the target, Expat audience the site takes online branded content to an entirely new level.
Housed in the News section of The Sun and promoted throughout the site to all users accessing with a foreign IP address the channel aims to meet all the information needs of the UK’s sizeable Expat community.
|
| Results |
In its first alone week the channel generated 45,000 unique visitors, compared to first month predictions of 20,000.
|
|
|
|
