To celebrate 50 years of the No More Tears brand, Profero created an area on the babycenter website which focused on the laughter created from a Johnsons bathtime.
In the first integrated campaign to focus solely on the effects of cocaine, Profero were briefed to create a site and advertising that explored the premise "there's a darker side to coke".
To celebrate the launch of the Autumn Series of programming on the Hallmark channel, Profero were asked to come up with "the Big Idea" for the advertising campaign across 3 territories.