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JOHNSON'S BABY: 50 YEARS NO MORE TEARS
To celebrate 50 years of the No More Tears brand, Profero created an area on the babycenter website which focused on the laughter created from a Johnsons bathtime.



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MINI: BAN BOREDOM
Profero were asked to join MINI's war against boredom, creating a bespoke mircosite that allowed users to smash a MINI through things they found dull.



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FRANK- COCAINE BASEMENT
In the first integrated campaign to focus solely on the effects of cocaine, Profero were briefed to create a site and advertising that explored the premise "there's a darker side to coke".



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HALLMARK- ALL WE NEED IS YOU
To celebrate the launch of the Autumn Series of programming on the Hallmark channel, Profero were asked to come up with "the Big Idea" for the advertising campaign across 3 territories.



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WESTERN UNION- MOBO'S 2008
Western Union approached us to build on the success of the MOBO's 2007 campaign, and find a new star for the MOBO's 2008



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