To raise awareness of the new smokefree law, Profero was commissioned by Department of Health and COI to produce multiple digital elements from online advertising to digital outdoor.
Profero created a teaser campaign prior to the launch of the new MINI entitled, ‘Follow the White Rabbit’. Instead of taking users to the MINI site, they were taken on an online adventure to real eccentric British websites.
Preventing young people from taking Class A drugs and changing attitudes and behaviour towards Cocaine was the primary objective to the campaign. Targeting contemplators and dabblers of Class A drugs, the campaign is mainly talking to 15 to 18 years olds.
Profero had the task of creating a campaign for MINI Cherished, MINI’s 100% approved used car programme. The aim of the campaign was to drive traffic through to Minicherished.co.uk where people could search a nationwide dealer database.
Profero was briefed to create a microsite to launch Johnson’s new Lipcare range, for kissably soft lips everyday. Entitled “Kissing Coach”, the campaign will be seeded out for users to pass on to their friends to improve their kissing techniques.
