To promote the launch of two new Johnson's Dreamy Skin beauty products, Profero created a new channel on johnsonsbeauty.co.uk, giving users the opportunity to have their own dreams analysed.
In the typical irreverent MINI tone of voice, Profero were briefed to drive awareness of the new MINI John Cooper Works model by creating interactive advertising showcasing the car's unique features.
Profero were briefed to bring to life the Johnson's beauty brand online by creating a destination for women to find beauty tips based on the Johnson's Beauty product range.
In support of the “Disarming Britain” season of programmes on Channel 4, Profero was briefed to devise a campaign strategy that would encourage young people to express their views on the worryingly commonplace culture of violence, weapons and crime.
Profero brokered an exclusive content deal between Halifax Royal Bank of Scotland and the UK’s largest newspaper brand, The Sun, to provide Expat Brits with an unparalleled resource for news and information.
