EMA is a weekly grant to enable young people from low income families to extend their education beyond GSCE. Profero was briefed to create a digital campaign to drive awareness of EMA and increase applications through a series of interactive executions.
LOST FOR WORDS - THE BEDTIME STORY GENERATOR
Channel 4 launched a series of programmes to highlight the issues surrounding childhood literacy, based around the shocking fact that 1 in 5 UK children leave school without basic reading and writing skills. Our job was to raise awareness and ignite interest.
To help cement awareness of FRANK as a free and confidential advice center for young people, Profero was briefed to create a campaign aimed at 14-18 year olds, highlighting both the dangers and tangible effects of drug usage.
Profero created an online video to raise awareness of AIDS transmission from mother to child in Africa, utilising the celebrity cache of some of the world’s most recognisable faces, including Gwneth Paltrow, David Beckham and Claudia Schiffer.
